It’s ultrafiltered, high-protein and lactose-free
SEATTLE — Darigold is expanding its portfolio of milk products to include FIT, an ultrafiltered, lactose-free, high-protein milk. FIT delivers 75 percent more protein and 40 percent less sugar than regular 2 percent milk.
It’s an ultrafiltration process of the farmer-owned co-op that naturally concentrates protein and removes sugars.
Research indicates that nearly half of Americans strongly want to reduce sugar consumption and more than half of U.S. households consider protein to be an important attribute influencing purchasing decisions. Darigold keeps pace with such changing consumer trends by offering this everyday milk with stronger nutritional value and no artificial ingredients.
“The desire for high-protein, low-sugar food continues to increase,” said Duane Naluai, senior vice president of Darigold’s consumer products business.
Darigold FIT is available at many Albertson’s, Fred Meyer, QFC, Safeway and Walmart stores.
The new product is being sold in 59-oz. cartons with a suggested retail price of $3.99, and in 14-oz. bottles for on-the-go at $1.99 each. Darigold is also offering FIT Chocolate, with more protein, less sugar and fewer ingredients than its competitors.
Darigold’s other retail products include milk, butter, cheese, sour cream, cottage cheese, whipping cream, half & half creamer, lactose-free milk and RE:FUEL, a protein recovery shake. All Darigold products are free of rBST.