Half of $30 is for finder, half to help others; $2,500 big prize

BELLINGHAM — Peoples Bank goes live Aug. 1 with its latest campaign called “Pigs in Paradise” focused on saving and giving back to others.

The bank will scatter 200 piggybanks across the state, each containing $30 in cash — $15 for the finder and $15 to make someone else’s day better. This will take place in counties containing bank branches: Chelan/Douglas, Island, King, Skagit, Snohomish and Whatcom.

In Lynden, piggybanks will be placed within a mile of Peoples Bank’s three branches.

Anyone who shares a story of how they paid forward an act of kindness — whether they find a piggy bank or not — will be entered in a drawing to win $2,500, the grand prize, for their own personal paradise, such as a kitchen remodel or a trip of a lifetime.

Stories must be shared on the Peoples Bank Facebook or Instagram accounts (@peoplesbankwa) or in-person at any Peoples Bank branch. Also, anyone who enters the drawing at a branch office and completes an entry form will be entered to win a separate bonus prize of $400, half of which is earmarked for donation to a nonprofit of the winner’s choice. Winners will be announced on Sept. 3.

According to a recent CNBC poll, Americans’ top personal finance concern is being able to save enough for retirement. Backing this up, data from Northwestern Mutual’s 2019 Planning & Progress Study reveals that nearly a third (30 percent) of U.S. adults age 18 and over are within three paychecks of needing to either borrow money or skip paying one or more bills. The study also shows that more than a fifth (22 percent) of Americans have less than $5,000 saved for retirement, and nearly half of working adults (46 percent) expect to work past the traditional retirement age around 65.

“These piggy banks serve as a reminder of the importance of saving and planning for your financial future,” said Andy Pohlman, chief retail banking officer at Peoples. “The ‘Pigs in Paradise’ campaign is a fun way for us to help people think about their financial goals, while also creating opportunities to give back to the communities where we live and work.”

For more about the campaign and full contest rules, go to http://www.peoplesbank-wa.com/pigs.